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P A U L _Y I H

paul@overcastcreative.com

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Adidas Ultraboost (in-studio)

In-studio product photo shoot. Adidas Ultraboost Fall/Winter 2019.
We shot these in studio in Portland, Oregon with photographer Steve Steckly and team. My contribution was overall Art Direction on set and helping manage product retouching.

These hero shots are just a fraction of what we actually shot. From what I can recall we spent 11 straight full days in studio and shot around 30 different color ways each requiring 3 hero shot + product details. Normally, I would not be too excited to be in studio for that long but we had an awesome team. Lots of coffee and great conversation ;)

Product shots were also used in graphic illustration done by Corbin Portillo @ Corbs.ca - Check him out.

523445-Boost_Blockbuster_FW19_Banner1_Perfect_Square_cropped.jpg
UB_ultraboost.jpg
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523458-Boost_Blockbuster_FW19_Banner5_Horizontal_Rectangle.jpg
523451-Boost_Blockbuster_FW19_Banner3_Horizontal_Rectangle.jpg
523464-Boost_Blockbuster_FW19_Banner6_Horizontal_Rectangle.jpg
523455-Boost_Blockbuster_FW19_Banner4_Horizontal_Rectangle.jpg
aR_BOOST_UB19-Educate-PDP_Highlights_Women_d.jpg
FW19_BOOST_BLOCKBUSTER_UB19_48Sht_G27483_FTW.jpg
FW19_BOOST_BLOCKBUSTER_UB19_48Sht_G54011_FTW.jpg

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