AKHG captured our entire Spring/Summer 24 season in Hawaii. We did hiking, camping, sailing, surfing, divingMany early morning and long days.
Contribution: Creative Director/Art Director
Photos by Mark Welsh
@markwelshphoto
Motion by Jon Hechtkopf
@jhechtkopf
Executive Producer - Erin Hallbauer
Producer - Casey Flook (BleachPDX)
AKHG captured our entire Spring/Summer 23 season in Northern Michigan, Washington and Utah. We did hiking, camping, sailing, surfing, divingMany early morning and long days.
Contribution: Creative Director/Art Director
Photo Contributors:
Mark Welsh - @markwelshphoto
Motofish Studio - @motofish
Motion Contributors:
Tyler Orton - @tylerorton
Jon Hechtkopf - @jhechtkopf
Executive Producer - Erin Hallbauer
In-studio product photo shoot. Adidas Ultraboost Fall/Winter 2019.
We shot these in studio in Portland, Oregon with photographer Steve Steckly and team. My contribution was overall Art Direction on set and helping manage product retouching.
These hero shots are just a fraction of what we actually shot. From what I can recall we spent 11 straight full days in studio and shot around 30 different color ways each requiring 3 hero shot + product details. Normally, I would not be too excited to be in studio for that long but we had an awesome team. Lots of coffee and great conversation ;)
Product shots were also used in graphic illustration done by Corbin Portillo @ Corbs.ca - Check him out.
Campaign - Photography Content Art Direction/Scouting/Run of show
Social - Photography Content Art Direction/Scouting/Run of show
AKHG launched their first ever Fitness collection in 2023. We did a photoshoot in the Washington Cascades. We worked with creative team called Motofish based out of Seattle. Great crew and team to work with.
Contribution: Creative Director/Art Director
Photos and Video by Motofish
@Motofish GregSweney @ChrisCumming
Executive Producer - Erin Hallbauer
This was an exciting project to work on. We traveled to New Mexico and was able to partner with a talented creative team called Coldhouse Collective based out of the UK lead by photographer and Coldhouse Founder Matt Pycroft.
Creative/Art Direction: Paul Yih
Photographer: Matt Pycroft
Film Director/Narrative lead: Emma Crome
Executive Producer: Erin Hallbauer
Contribution: Hand written headline script "RISE BEYOND"
Contributions: Lead Art Director, Photo Concepts, Location scouting
Photographer: Atiba Jefferson
Athletes: Damian Lillard, Derrick Rose
Some looks at our 2022 Fall/Winter campaign for AKHG by Duluth Trading Co. Locations include: Alaska, and Northern Minnesota
Contribution: Creative Director/Art Director
Photos by Mark Welsh
@markwelshphoto
Video by Jon Hechtkopf
@jhechtkopf
ADIDAS TERREX CHINA CAMPAIGN
Concept to Campaign (PRINT) shot on location in Hainan, China for Adidas Terrex China with Mark Chao (Chinese TV Star)
We shot this while coordinating with another agency was shooting a motion piece. **Also, very hot and humid condition ;)
All photos captured my Photographer Jenna St Martin
Concept to Campaign - Photo Art Direction/Design
This was the second component to the very large Fall/Winter 2019 Adidas Ultraboost campaign. We shot all on-model content in Los Angeles. I was lead Art Director on set for all off-model and on-model shoot days. There were over 5 million pairs of shoes behind this campaign.
All photos were shot by LA based photographer Atiba Jefferson and Portland based Photographer Shaun Mendiola
worked with the Global Adidas Brand team to create a social media campaign that lived between Thanksgiving and Christmas 2017. In a collaborative effort, I helped concept and physically screenprinted dozens of posters. We documented each poster, each layer and mistakes. We took these images and then created digital animations for each adidas "Creator".
*click names to see animations
This was the second component to the very large Fall/Winter 2019 Adidas Pulseboost campaign. We shot all on-model content in Los Angeles. I was lead Art Director on set for all off-model and on-model shoot days. There were over 5 million pairs of shoes behind this campaign.
All photos were shot by LA based photographer Atiba Jefferson and Portland based Photographer Shaun Mendiola
Contribution: Art Direction
Animation: Two Fresh Creative
My involvement was overall Art Direction. I reached out to Two Fresh Creative after seeing some of their work online. This animation was created for experimental creative direction adidas’s brand design department and was never used. Its purpose was to inform future work. Two Fresh Creative’s team was extremely easy to work with. This was a fun project.
Animation done by Two Fresh Creative
Contribution: Art Direction
Photographer: Ture Lillegraven
We were on assignment to capture some 2D content for some of adidas china’s creators in Shanghai.
My involvement was overall Art Direction and worked along side photographer Ture Lillegraven.
Models: Angelababy (top), Ning (bottom)
Summer 2015 - 2-day shoot with Damian Lillard in Oakland/SF and a 2-day shoot with Derrick Rose in Chicago to supplement campaign and social media needs.
Contribution:
Art Direction / Lighting Direction / Scheduling / Scouting
Phototgraphy:
Atiba Jefferson
Layout and product photography for pre-season sell in lookbook
Design/Art Direction
Photographer: Mark Welsh
Paul Yih - Design/Art Direction
Fall 2014
AKHG launched their Lost Lake Swim collection in Spring/Summer 23. We did a photoshoot in these cool Florida canals. We had to postpone the original shoot date due to Hurricane Ian but were able to reschedule and make it all work. Great crew and team to work with.
Contribution: Creative Director/Art Director
Photos by Mark Welsh
@markwelshphoto
Motion by Jon Hechtkopf
@jhechtkopf
Executive Producer - Erin Hallbauer
This was the first dedicated social media shoot for Adidas basketball. We organized and shot these specifically for instagram but images were used beyond IG platform. I developed an art direction narrative to help inform our photo shoot for each athlete.
Paul Yih - Design/Art Direction
Atiba Jefferson - Photography (Rose, Lillard, Wall, Noah, Lin, Howard)
Rafael Astorga - Photography (Wiggins, Smart)
Contribution: Art Direction
Illustration: Ryan Schmies - schmiesdesign.com
It’s not everyday you get to work with your friend and create something for your favorite football team.
My involvement was overall Art Direction. Ryan and I narrowed down the concepts together. This illustration was created for experimental creative direction adidas’s brand design department and was never used. It’s purpose was to inform future work.
Illustration done by Ryan Schmies - schmiesdesign.com based in Seattle, WA.
Paul Yih - Design/Art Direction
Photo Art Direction - Adidas JWall 2 - Washington DC Photoshoot
Photographer - Atiba Jefferson
Creative Director for ski brand based in Salt Lake City for 3 years. Developed identity by creating clean consistent print campaigns.
Contribution:
Design/Art Direction
This project was done while working at Adidas in Portland, Oregon. All work was done in collaboration within the Global Brand Design department.
Art Directed and presented this piece to help move adidas football into a creative direction. Myself and several other Art Directors (Dom Marchese, Jason Musengo) worked with contracted artists/photographers/filmers/editors to create some unique illustrations depicting some of of adidas sponsored athletes at that time. This edit is a montage of some the work that was used moving adidas football in 2018.
Worked in collaboration with adidas basketball team in Global Brand Design. I took existing imagery and created individual screen prints in adidas HQ’s “Maker Lab”. Each screen print was then scanned individually and used for Harden Vol 2. Campaign.
HOW In-House Design Awards 2018 Outstanding Award Winner!
adidas, Global Brand Design, Portland, OR; Eric Vellozzi, Mark Dayao, Jonah Nolde, Ryan Schroeder, Damien Webb, Ed Baigrie, Chris Erickson, Matt Locascio, Paul Yih, Atiba Jefferson, Shaun Mendiola, Matt Taylor, David Emmite, Brian Hamilton, Jake Cham, Bridget Zadoff,
2015 Adidas Summer Global Basketball Tour
This was adidas’s largest commercial shoot in 2020. We shot 2D and 3D assets for 16 sport/lifestyle categories on location in Berlin, Germany. We assembled a large team that worked collaboratively over the span of 3 months.
I was one of the contributing Art Directors that helped with pre-production details, photography selects and final motion content management. I worked with the Adidas Brand Design team based in Portland, OR and an agency team based in Berlin, Germany (About Kokomo). There were definitely some new challenges presented during a global pandemic but was an overall success.
